Beginning July 15, 2008, our LoewsFirst program will change. With benefits that are more flexible. More meaningful to you. More of what you want. It's our way of saying "thank you" to our loyal guests. As a LoewsFirst member, you will be automatically enrolled in our new program at your current level. In connection with the transition of our guest frequent stay program, the benefits available to program participants will be changing from and after July 1, 2008. Among other things, points and credits for the frequent travel programs sponsored by American Airlines, Midwest Airlines and Amtrak will no longer be awarded by Loews Hotels with respect to any hotel booking or reservation made after June 30, 2008, or with respect to any hotel stay made after September 30, 2008 even if booked or reserved prior to June 30, 2008. APPLY NOW! It doesn't get any easier than this. Apply online and we will enroll you right away. We'll even issue you a member number so you can get started enjoying the best of Loews right now.   ALREADY A MEMBER? To review or update your profile, enter your email address or LoewsFirst membership number here: Number Password FOR RESERVATIONS, PLEASE CALL OUR LOEWSFIRST EXCLUSIVE RESERVATIONS LINE AT 1-800-LOEWS-11